In 2025, email marketing is still one of the best ways to reach, grow, and convert your following. Your email list is yours, even if social media sites change their formulas and make it harder for people to find you naturally. But you need more than just an opt-in form to grow that number.
In 2025, email marketing is still one of the best ways to reach, grow, and convert your following. Your email list is yours, even if social media sites change their formulas and make it harder for people to find you naturally. But you need more than just an opt-in form to grow that number.
We will talk about the top five newsletter plugins in this piece, which was written in 2025.We’ll also discuss important trends, what to look for in a tool, and useful ways to get more people to sign up for your email list.
What You Need to Know About Newsletter Plugins in 2025
Before we start the list, let’s quickly go over why a newsletter app is so important for today’s online business:
- World of Privacy: With more privacy laws coming out like GDPR, CCPA, and others, having your audience’s contact information has never been more useful.
- Direct Line to Your Audience: Emails, not social media, let you talk to your readers directly and without interruption.
- Automation saves time: welcome emails, follow-ups, and cart recovery that are all done automatically can help you make a lot more sales without having to do any work manually.
- Better Personalization: Email lets you divide your audience into groups and send them material that is more relevant to them, which increases engagement.
Things to Look for in a Newsletter Plugin
Plugins are not all created equal… Here are some important things to think about:
- Ease of Use: An easy-to-use design saves time and trouble.
- Automation Tools: You need these to set up welcome routines, product suggestions, and emails for carts that have been abandoned.
- Integration: It should be easy to connect to your CMS, eCommerce tool, and CRM.
- Deliverability: People should be able to find your emails and read them, not in spam files.
- Analytics: Real-time reports assist in the optimization of your email strategy.
- Customization: With flexible designs, you can make them fit the style of your brand.
1. MailPoet (best for integrating with WordPress)
MailPoet’s compatibility with WordPress makes it an effortless addition to your site. From sign-up forms to emails that are sent automatically, your WordPress homepage lets you handle it all.
Important Things
- Built-in support for WordPress
- Email builder with drag and drop
- Emails sent automatically when someone visits your site or leaves their shopping cart
- Integration with WooCommerce
- GDPR tools for compliance
- Built-in analytics
What is New in 2025?
MailPoet now has better WooCommerce targeting, AI-driven subject line optimization, and better handling of spam filters.
Pros
- Simple enough for new users
- No need for a third-party platform
- Analytics in real time
Cons
- The free version has few features.
- A paid plan is needed for advanced processing.
Pricing
- Free for the first 1,000 subscribers.
- Monthly fees begin at $10.
2. Newsletter (The Best Free Plugin for Beginners)
The Newsletter tool for WordPress is also very useful. The free version is very useful, and it comes with many add-ons that make it even better.
Important Things
- Unlimited emails and subscribers (even in the free form)
- Composer with drag and drop
- Detailed information on subscribers
- GDPR-ready
- Support for SMTP
What is New in 2025?
It now works with Google Analytics 4 event tracking, AI-powered content blocks, and custom funnel triggers.
Pros
- The free version works very well.
- Easy to use
- No need for email services from outside sources
Cons
- Interface may seem a little old-fashioned.
- Some useful functions can only be used with paid add-ons
Pricing
- Absolutely free core plugin
- The annual premium plan starts at $69
3. MailerLite (Automation and delivery are the best features)
MailerLite is not only a tool; it is a comprehensive email marketing service that includes a WordPress plugin, making it easy to integrate with your site. It’s perfect for people who want to build complex systems without making the process too hard.
Important Things
- Easy-to-use software builder
- The software includes responsive popups and landing pages.
- A/B testing
- Reporting and keeping track of campaigns
- Features of eCommerce
What is New in 2025?
MailerLite now has Smart Send Time (AI-predicted delivery), an AI content writing assistant, and better connections with Shopify and WordPress.
Pros
- Outstanding deliverability
- Very useful for automating
- Advanced tools that are still easy to use
Cons
- You need to connect to MailerLite servers (an outside tool).
- Fewer changes can be made to the templates in the free version.
Pricing
- Absolutely free for up to 1,000 subscribers and 12,000 emails per month.
- Monthly fees for paid plans start at $10.
4. ConvertKit (Highly Recommended for Bloggers and Creators)
ConvertKit is made for people who make things, like blogs and courses. Because it focuses on being simple and useful, it’s a popular choice among solo producers and people who sell digital products.
Important Things
- Visual builder for automation
- Management of subscribers based on tags
- Forms to opt in and home pages
- Connectivity to online store and learning site
- Email chains and broadcasts
What is New in 2025?
“Link Triggers” 2.0, smart list cleanup tools, and real-time click heatmaps in broadcasts are now all part of ConvertKit.
Pros
- It’s simple to divide and label members
- High-quality forms and templates
- Built-in tools for product sales
Cons
- A little more expensive than the others
- Less visual design choices
Pricing
- Up to 1,000 users can get it for free.
- Monthly premium plans start at $15.
5. Brevo (formerly Sendinblue) is the best business and CRM app.
It’s great for businesses that want more than just newsletter features because Brevo is a powerful email marketing and CRM platform. It works great for companies, service-based businesses, and online stores.
- Automation in marketing
- Marketing via SMS
- CRM and managing the sales pipeline
- Support for transactional email
- Dashboard for real-time data
What is New in 2025?
Brevo now has better drag-and-drop campaign editor, better AI prediction segmentation, and support for WhatsApp campaigns.
Pros
- Full set of CRM and automatic tools
- A cheap way to get started
- Great for selling across multiple channels
Cons
- Not as suitable for beginners.
- Full features have a learning curve
Pricing
- Allows up to 300 emails per day for free
- Monthly premium plans begin at $25.
Bonus Strategies for Accelerating the Growth of Your Email List in 2025
- Offer Lead Magnets: Lead magnets, like free PDFs, templates, or savings, get people to sign up.
- Use Exit-Intent Popups: Catch visitors right before they leave your site.
- Embed Inline Forms: Strategically place signup forms in blog posts and landing pages.
- A/B Test Everything: Place your call-to-action buttons, ads, and forms in different ways to see what works best.
- Add Social Proof: To build trust, talk about the number of subscribers or recommendations.
- Mobile Optimization: Make sure that your emails and apps work well on phones.
- Segment Early: To make content more relevant to each person, ask for easy preferences like topic interest.
Concluding thoughts
Newsletters sent by email are still going strong in 2025. No matter how big or small your business is, the right app can save you time, get your audience more involved, and help you build relationships that last.
This list of plugins all has something different to offer, so your choice should rely on what you need. Bloggers and creators might love ConvertKit, while companies that need strong automation and CRM might prefer Brevo.
MailPoet and Newsletter are great places to start if you want to keep things simple.
You should also keep in mind that your newsletter plugin is only one part of the picture. The real power comes from having a plan for your content and always giving worth.
Would you like some help setting up your newsletter plugin?
Preet Web Vision can help you design, install, and optimize your newsletter setup for maximum engagement. Whether you’re using MailPoet, MailerLite, or any other plugin, we’ll make sure it’s done right.
📧 Email: hello@preetwebvision.com
📞 Phone: +63-9633112000
🌐 Website: https://preetwebvision.com
Don’t forget to check out our YouTube channels for tutorials and guides:
Let’s grow your list and boost your business in 2025!
Other Articles
